Defining moment
During the right thing the right way is their motto, and the newly
launched Dfine Properties is confident it will be the key to their
success.
Initiated with a paid up capital of AED 500 million, the company's
assets are now valued at AED 1.7 billion, which include 13 plots in
Dubai - 12 on the Waterfront and one in Business Bay.
At the launch at the the Burj Al Arab, President and CEO Tarek Kandil
said that the company's first project, Niki Lauda, is already under
construction -- and as been sold off plan.
"We sold our Niki Lauda twin towers During Our setup phase and started
enabling and foundation works during the same month. Our planned
completion date is during the third quarter of 2010 and we are well on
schedule." he said.
Define's shareholder are four UAE-based individuals with vast
experience, and he says the intention is to branch out across the areas
of project managment, real estate and mortages and financing for end
users.
Asked if his company would be environmentally friendly -- Mr Kandil
replied simply, "That is part of doing things the right way."